About us
Discover Agenzia turistica ticinese
Who are we?
The Agenzia Turistica Ticinese (ATT SA, Ticino Tourism Agency) is a limited company based in Bellinzona, founded as a result of the new Law on Tourism which entered into force on the 1st of January 2015. It replaces the Ente Ticinese per il Turismo, founded in 1972.
ATT SA has some eight shareholders:
- Canton Ticino
- 4 regional tourism organisations (Organizzazioni Turistiche Regionali, OTR: Mendrisiotto & Basso Ceresio, Luganese, Bellinzonese & Alto Ticino, Lago Maggiore & Valli)
- 3 trade associations (Hotelleriesuisse Ticino, Gastroticino and Associazione Campeggi Ticinesi)
The ATT is divided into the following sections: "Products", "Administration", "Content", "Swiss Market", "Foreign Markets", "Communication" and "Web Management".
What do we do?
The ATT develops and implements (on behalf of the Canton and of the OTR regional tourist offices) the Cantonal touristic strategy, based on the OTR’s regional strategic plans.
The ATT is active mainly on the following markets: Switzerland, Italy, Germany, Holland, Belgium and Luxembourg, Russia, Great Britain, China, US and Canada and India.
The ATT’s main responsibilities are:
The marketing activities aimed at the promotion of tourism in Ticino
The coordination of touristic activities
The management, as well as the development of supra-regional touristic projects
Institutional area
Our legislative and strategic foundations.