About us

Discover Agenzia turistica ticinese

Who are we?

Tourism is a very important sector of Ticino’s economy, as demonstrated by the study on the economic impact of tourism published by the Department of Finance and Economic Affairs. In fact, the sector accounts for 9.6% of the GDP and generates gross value added of 2.1 billion CHF.

The Agenzia Turistica Ticinese (ATT) is the successor of the Ente Ticinese per il Turismo founded in 1972. It is a limited company based in Bellinzona, established following the new Tourism Law that came into force on 1 January 2015. The ATT promotes and markets tourism throughout Ticino, for both leisure and business, as well as developing and managing strategic canton projects.

There are 8 shareholders in ATT SA: 

  • Canton
  • 4 Regional Tourist Boards (Organizzazioni Turistiche Regionali – OTR: Mendrisiotto e Basso Ceresio, Luganese, Bellinzonese e Alto Ticino, and Lago Maggiore e Valli)
  • 3 industry associations (HotellerieSuisse Ticino, Gastroticino and Associazione Campeggi Ticinesi).

What do we do?

See this section to keep up to date with our latest projects and initiatives.


Learn how Ticino Turismo strives to be a more sustainable company and promote a more responsible tourism.


A few figures

Data analysis is a fundamental aspect of marketing. Consulting this section will provide you with an overview of the current situation (arrivals, overnight stays, surveys).

Learn about our history

Tourism vaunts a long-standing tradition in Ticino. Even back in the Belle Époque, visitors were captivated by this enchanting landscape with its lakes and mountains. A series of initiatives have been launched to market 50 years of Ticino Turismo in 2022. Find out more about them in this section.