About us

Discover Agenzia turistica ticinese

Who are we?


The Agenzia Turistica Ticinese (ATT SA, Ticino Tourism Agency) is a limited company based in Bellinzona, founded as a result of the new Law on Tourism which entered into force on the 1st of January 2015. It replaces the Ente Ticinese per il Turismo, founded in 1972.

ATT SA has some eight shareholders:
  - Canton Ticino
  - 4 regional tourism organisations (Organizzazioni Turistiche Regionali, OTR: Mendrisiotto & Basso Ceresio, Luganese, Bellinzonese & Alto Ticino, Lago Maggiore & Valli)
  - 3 trade associations (Hotelleriesuisse Ticino, Gastroticino and Associazione Campeggi Ticinesi)

What do we do?

The ATT’s main responsibilities are:



The ATT develops and implements (on behalf of the Canton and of the OTR regional tourist offices) the Cantonal touristic strategy, based on the OTR’s regional strategic plans.
The ATT is active mainly on the following markets: Switzerland, Italy, Germany, USA and Canada, Great Britain, Benelux, China, France, Gulf Council Countries, Russia and Southeast Asia.

 

The marketing activities aimed at the promotion of tourism in Ticino

Marketing

The coordination of touristic activities

Coordination

The management and development of supra-regional touristic projects

Development

Vision & Mission


A quality focused, profitable, diversified and sustainable tourism that contributes to the well-being of our entire territory.
A quality focused, profitable, diversified and sustainable tourism that contributes to the well-being of our entire territory.

Vision

We promote the destination Ticino by stimulating the demand and aggregating the supply through an innovative and effective marketing. In the medium term, we increase its competitiveness while aiming at sustainability.
We promote the destination Ticino by stimulating the demand and aggregating the supply through an innovative and effective marketing. In the medium term, we increase its competitiveness while aiming at sustainability.

Mission

Institutional area


Our legislative and strategic foundations.

Further information