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Massimo Perucchi - President
Born in 1967, has a background in business administration complemented by a specialization in marketing. Since 2007, he has managed Hotel La Meridiana Lake & Spa in Ascona. From 2019 to 2026, he represented HotellerieSuisse Ticino on the Board of Directors of Agenzia turistica ticinese SA, and in 2026 he took over as its Deputy Chairman.
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