Jubilee Ticino Turismo

In 2022 Ticino Turismo will be 50 years old!  We present some of the initiatives launched to celebrate this important anniversary: a dive into history with the book "Immagine Ticino" and an explosion of colours between past and present. The exhibition "Saluti dal Ticino" is... travelling.

Exhibition "Saluti dal Ticino"

Fifty posters depicting the beauty of the Southern Alps in a dialogue between past and present. The "Saluti dal Ticino" exhibition is being held in celebration of the fiftieth anniversary of what is now the Agenzia Turistica Ticinese SA (Ticino Tourist Agency), founded as the Ente Ticinese per il Tursimo (Ticino Tourist Board) in 1972. 

In addition to 25 works created in various periods of the twentieth century, the exhibition also features 25 posters by contemporary artists.

These artists, selected by a panel of judges in early 2022, were able to freely choose the technique they used: from graphic design to illustration to painting.

And the result? A journey through the four regions of Ticino, from yesterday to today, to discover the deepest identity of our territory.

Isole di Brissago, Ascona

Follow the exhibition

After having "travelled" to the main cities in Ticino, the exhibition is now at the Museum of Transport in Lucerne, where it will remain until after Easter 2023.


Ideas for a unique experience in Ticino.