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Current initiatives

This section features the projects and activities Ticino Turismo is working on at the moment:

Colours Campaign

Colours Campaign

Ticino Turismo and the Pantone Colour Institute have formed a unique collaboration. With the aim of conveying the beauty of our destination, the first 5 colours representing the southern Alps have been defined: Ticino Camellia Pink, Brissago Blue, Bellinzona Fortress Grey, Lugano Sunset Orange, Valle di Muggio Green.

Ticino on the move

Below is a list of scheduled events and fairs:

  • 07.03 – 09.03.2023 ITB Berlin
    The world's leading trade fair for the trade (B2B) sector.  
    Ticino Turismo will be present at the Switzerland Tourism booth together with its partner Ferrovia Monte Generoso. 
    Booth 305, Hub 27.
  • 26.03.2023 Family festival, Park im Grünen
    On Sunday, March 26, there is a spring festival dedicated to families at Park im Grünen on the Gurten. The park is owned by Migros, Ticino Turismo participates thanks to the collaboration with Ferrovia Monte. There will be a special food offer at the restaurant: Monte Generoso herbal tea + Monte Generoso cake.