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Current initiatives

This section features the projects and activities Ticino Turismo is working on at the moment:

Family Blogger Project

Until October 2022

Family Blogger Project

Given the growing importance of the family target for our destination, Ticino Turismo has created a “content hub” that brings together the past and future experiences of blogging families hosted in Ticino. A competition to identify a new blogging family is being launched in 2022.

Colours Campaign

Colours Campaign

Ticino Turismo and the Pantone Colour Institute have formed a unique collaboration. With the aim of conveying the beauty of our destination, the first 5 colours representing the southern Alps have been defined: Ticino Camellia Pink, Brissago Blue, Bellinzona Fortress Grey, Lugano Sunset Orange, Valle di Muggio Green.

Ticino on the move

Below is a list of scheduled events and fairs:

17 - 19 June 2022 In attendance at the Verkehrshaus, Lucerne’s transport museum
Open to all
16 - 19 June 2022 Asia Pacific Workshop in Zurich
By invitation only - Switzerland Tourism

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