Ticino becomes more and more sustainable
Our commitment
Sustainability is no longer a niche issue. Politicians, the economy and consumers have realised that in the future everyone will be called upon to use resources responsibly. To this end, the United Nations has outlined the Sustainable Development Goals (SDGs), a set of 17 overarching goals for the development of sustainability. In turn, the Swiss Federal Council has committed itself to making Switzerland climate-neutral by 2050, assigning sustainability a central role in the new tourism strategy
Find out how Ticino Turismo is committed to being a more sustainable company and to promoting more responsible tourism.
Strategy destination Ticino
The Sustainability Roadmap project, promoted by Ticino Turismo and the four Regional Tourism Organizations (RTOs) with the financial support of the Economic Division of the Department of Finance and Economy (DFE) and in collaboration with the company Quantis, has led to significant results that have helped strengthen Ticino's position as a sustainable and innovative destination. The alignment of the strategy with the Sustainable Development Goals (SDGs) further strengthened the project's coherence with international standards and provided a framework for future action. The concrete action plan, which we have named ‘Sustainability House’, has at its foundation the SDGs and the five pillars of the macro-categories on which we will base future work: Climate and Nature, Mobility, Territory and Identity, People and Governance. Each pillar has been associated with a series of practical actions aimed at transforming Ticino into a reference destination for sustainable tourism on a national and international level.
DOWNLOAD THE STRATEGYA regional economic policy project with the support of the Economic Development Office
In collaboration with
Ticino as a sustainable destination
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Pillar: Climate and Nature
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Recycling and waste management
Switzerland pays a lot of attention to recycling and waste management. In our canton too, sustainable waste management systems are being implemented in hotels, restaurants and tourist attractions. In addition, we want to promote environmentally friendly tourism by protecting lakes and mountains through environmentally sustainable practices.
Good practice: For several years, Ticino Turismo has included gifts with local products in the Welcome Kit for journalists and operators, replacing plastic gadgets.
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Pillar: Mobility
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Encouraging public transport
Thanks to the highly effective railway network, we encourage the use of public transport and the use of environmentally friendly means of transport such as bicycles and propose shared mobility solutions (such as car sharing or bike sharing.
Good practice:
Ticino Ticket: guests staying in a hotel, campsite or youth hostel can use all public transport free of charge for the duration of their stay and benefit from exclusive discounts on ski lifts, boats on Swiss lakes and the Canton's main tourist attractions. Also available in a digital version, the Ticino Ticket makes check-in even quicker and can be obtained directly on your smartphone, enabling autonomous activation and reducing the use of paper and ink.
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Pillar: territory and identity
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Sustainability in accommodation and restaurants
Ticino's eco-friendly accommodations are committed to offering tourism experiences that respect the environment. Many hotels and B&Bs adopt sustainable practices such as using renewable energy, optimizing energy consumption and using local products. Some of these establishments are part of the ‘Swisstainable’ network and support conscious tourism that values nature and local resources.
Good practice: the Ticino a Tavola initiative, managed and coordinated by GastroTicino, is the key to enhancing the treasures offered by the Canton of Ticino's agricultural heritage. It is an initiative that recognizes and promotes restaurants (as many as 93 are taking part) that are committed to using Ticino products (considering their characteristics and philosophy).
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Pillar: people
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Accessibility and inclusiveness
The tourist experience cannot be said to be sustainable if it is not designed to welcome and provide a high level of service to people with different needs. In Ticino there are accommodation facilities, means of transport, hotels and restaurants that are easily accessible thanks to a range of services that are increasingly attentive to every need.
Best practice: In Ticino, we collaborate with projects such as OK:GO and Claire & George to make tourism accessible to everyone, including people with disabilities or reduced mobility. The OK:GO project provides clear information on the accessibility of tourist facilities, enabling visitors to plan their trips more easily. Claire & George, on the other hand, supports people with special needs by offering personalized assistance and services during their stay, thus ensuring a comfortable and inclusive tourism experience for all visitors.
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Pillar: Governance
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Sustainability best practices in governance are strategic actions to integrate environmental, social and economic responsibility into the corporate core: through communication and awareness-raising, companies can educate and motivate internal and external stakeholders on the importance of sustainable and socially responsible behaviour.
Best practice: We have created a dedicated digital portal to raise our partners' awareness of the importance of sustainability, providing them with concrete tools. We have also developed practical guides by sector, designed to support our partners in joining the Swisstainable program, enriched with a list of best practices to promote more sustainable development in tourism:- Practical guides to prepare for Swisstainable divided by sectors: Accomodation, Gastronomy, Attractions (available only in italian).
- To identify the 3 measures required by Swisstainable, good practices have been collected that can be easily applied by tour operators: List of good practices (available only in italian).
- Practical guides to prepare for Swisstainable divided by sectors: Accomodation, Gastronomy, Attractions (available only in italian).
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