Small videos, a great experience

Ticino wants to be discovered

Experience the nuances of this hidden gem in the heart of Europe. Witness the changing seasons and hear from locals who are passionate about sharing their stories and traditions.


The lake changes by season. In spring the gardens are full of colour, in summer everything is lush, in autumn the woods turn red and gold and in winter, you have an absolutely clear view of the mountains
What is your favourite season?


Ticino is a world of stories to be shared. Their value is given by the sense of discovery, by uniqueness, by becoming aware of a secret advice that only few know. It is about people close to guests, whether we are talking about hoteliers, innkeepers, guides, artists or craftsmen. They are locals telling their Ticino.


Ticino is the southernmost canton in Switzerland and is made up of four regions with varied landscapes and cultural nuances. Ascona-Locarno will amaze you with its mild climate, exotic flora, and spectacular mountain ranges; Lugano Region offers incredible panoramas and easily accessible nature; Bellinzona and Valleys are distinguished by the presence of three medieval castles and a refined gastronomy; and the Mendrisiotto awaits you with its vast wine-growing areas and ancient villages waiting to be discovered.


Whatever your ideal holiday is, whether you are with your family, as a couple or with friends, interested in nature, sport, culture, want to take a tour of the most beautiful landscapes of Ticino or discover the traditions and products of the region, Ticino is designed for you.


Do you have a bucket list? Have you always dreamed of diving off a mountain? Or are you more of a lonely fishing day guy? Or do you want to surf the perfect wave? If you don't know it yet, these 360-degree videos can help you better understand what the first activity to do on your next visit to Ticino will be.