Strategic projects

Tourism strategy

The Agenzia Turistica Ticinese (ATT), in partnership with the 4 regional tourist boards (OTR), has set out its tourism strategy with a 2030 horizon. The platform is an interactive tool that is constantly updated.

2030 platform

2030 platform

Discover the 2030 Tourism Strategy and details of the strategic model.

Current projects

Ticino Turismo promotes and markets tourism throughout Ticino, for both leisure and business, as well as developing and managing strategic canton projects. See the current initiatives below.

Ticino Ticket

Free public transport and discounts on cable cars and navigation companies as well as on main tourist attractions.

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Completed projects

This section presents the projects conducted over recent years by Ticino Turismo and other partners.

Vivi il tuo Ticino

A joint project involving Ticino Turismo, DFE and Banca Stato to promote the area.
(Content available only in Italian)

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100x100 Ticino Challenge

More than 1.3 million views in just over 3 months. The “100% Ticino Challenge” project took place between July and October 2018.
(Content available only in Italian)

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Concierge on board

This project was developed with a view to transforming train travel into a real tourism experience.
(Content available only in Italian)

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hiketicino

Over 200 tourist excursions promoted through a combination of traditional media and state-of-the-art technology.

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AlpTransit campaign

An all-round assessment of the extraordinary campaign launched over 3 years to celebrate the opening of AlpTransit.
(Content available only in Italian)

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Ticino Ticket Phase 1

All the stats for Ticino Ticket, the ticket that guarantees free public transport and concessions on lifts, boats and major attractions.
(Content in Italian or German)

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Newexperience

Digital strategy launched in 2015 to promote the canton and what it has to offer tourists.
(Content available only in Italian)

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