Trade Team

Get in touch with the Ticino Trade experts

Who are we?

Meet our team and discover something more about who holds these positions. 

Manuela Nicoletti


Position: Director of Marketing, Country Manager Switzerland
Tel. +41 (0)91 821 53 39
Employed at TT since: 2008

My personal Ticino tip:
In Ticino spring time starts earlier than anywhere in Switzerland. When it is still snowing in Zurich for example, in Ticino you will already be able to enjoy your cappuccino sitting at the promenade of Ascona or Lugano, while the sun tickles your nose. I simply adore these first warmer days of the year, when birds start singing again and flowers are in bloom. Imagine taking a walk at the Lake Maggiore where you will find beautiful Magnolia trees blossoming as well as Camelia flowers. Or catch one of the funiculars in Lugano to climb one of the local mountains with breathtaking views over the awakening nature. It’s just beautiful – look and see for yourself!

The exciting thing about my job:
Being able to transfer my passion for this beautiful region to potential guests and „multipliers“ by showing them both, the unexpected and expected.

Hobbies:
Excursions, Cinema, Food and Beverage.





Michel Cavadini


Position: Head of Foreign Markets & Country Manager Italy, Netherlands, Gulf Cooperation Council, France
Tel. +41 (0)91 821 53 36
Employed at TT since: 2007

My personal Ticino tip:
Summer in Ticino is amazing. Why going on holiday, if the holiday is here? The region features breathtaking hideaways during the day and captivating festivals at night. Picturesque river gorges and secret beaches will spoil you during the sunny lazy day. At night, you should not miss a screening on the Piazza Grande during the Festival del film Locarno, where you will be able to breathe the unmistakable Ticino Summer breeze. Enjoy!

The exciting thing about my job:
Escorting in Ticino journalists and trade operators who have never been here before. I love to see their faces while discovering the unexpected beauties of the region.

Hobbies:
Hiking, travel planning and bar hopping.





Veronica Lafranchi


Position: Country Manager Overseas, EXPAT
Tel. +41 (0)91 821 53 31
Employed at TT since: 2007

My personal Ticino tip:
The Valle Bavona, is one of the most authentic and out of the beaten path places in the world. Who could think that there is still a place that does not have electricity by choice? Every house has solar panels to get light and gas for cooking. 12 villages made of stone houses, steep rocky mountains, waterfalls, lush vegetation a crystal-clear river, and nice grottis.
It is like time travel!

The exciting thing about my job:
Promote this amazing region and be able to live here. At the same time, tell everyone how beautiful it is and travel around the world. I could not ask for more.

Hobbies:
Stand up paddle, concerts.





Jasmin Haslimeier


Position: Country Manager Germany, Russia & Project Manager Switzerland
Tel. +41 (0)91 821 53 32
Employed at TT since: 2011

My personal Ticino tip:
Muggio Valley: The most southern Valley of Switzerland is a hidden gem. After work, I often take my road bike and I immerge into a complete landscape of peace and natural beauty, pedaling along the mellow windings. Lying at the foot of Monte Generoso, this valley has preserved its entire naturalness. In 2014, the Muggio Valley has been declared the most beautiful Swiss landscape by the Swiss Foundation of Landscape Conservation.

The exciting thing about my job:
T like THE most beautiful spot in CH
I like INCREDIBILY genuine
C like CALL it a piece of paradise
I like ITALIAN lifestyle
N like NOTHING compares to it
O like ON the sunny side of CH

Hobbies:
Cycling, motorbiking, skiing, windsurfing and 9 languages.





Monica Reggiani


Position: Product Manager Meetings & Country Manager UK, BE-LUX
Tel. +41 (0)91 821 53 13
Employed at TT since: 2014

My personal Ticino tip:
The Val Colla, just a few kilometres from Lugano, is the paradise for hiking and mountain bikers! Away from the throngs of tourists, soft walks through the chestnut forest or steep paths will reward the excursionists with beautiful panoramic views. The cherry on top is to stop for lunch in one of the typical alpine huts offering delicious “polenta” and “torta di pane”. Great experiences, just around the corner!

The exciting thing about my job:
Promoting Ticino as suitable MICE destination allows me to meet extraordinary people, visit incredible meeting venues and offer exciting incentives activities!

Hobbies:
Field Hockey, hiking, reading.