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Image 0 - Mostra Oliviero Toscani. Immaginare.
Image 1 - Mostra Oliviero Toscani. Immaginare.
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Mostra Oliviero Toscani. Immaginare.

Description

Opening: October 8th 2017, 5.30 pm

October 10th 2017 – February 4th 2018

 

Oliviero Toscani, photographer and internationally renowned communicator, has created images and campaigns for United Colors of Benetton, Esprit, Chanel, Robe di Kappa, Fiorucci, Prénatal, Jesus Jeans, Inter, Snai, Toyota, Artemide, the Italian Ministry of the Environment and Health, the Italian Red Cross, the Calabria Region, the Umberto Veronesi Foundation, and many others, devising campaigns on major contemporary issues of social interest – especially those concerning the death penalty, AIDS, anorexia, violence against women, strays and road safety. He has worked with the most prestigious publications, including Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern and Libération. He also conceived and edited Colors, the world’s first global magazine, and conceived and directed Fabrica, a research centre for creativity in modern communication.

 

Toscani always focuses on the act of imagining as a moment of conscious choice in the photographer’s profession. Capable of driving himself and others creatively in the wonderful search for discovery and achievement, he uses transgression and provocation, forces that belong to art, and makes diversity a value against conformity for the sake of the free expression of communication.

 

The exhibition presents over fifty years of fervent and incessant activity and covers the full range of Toscani’s output: from advertising and communication campaigns to editorials, from exhibitions to publications and interviews, from logos to corporate identity projects and videos.

 

 

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