Ticino Turismo supports the national initiative "Quality label for Swiss tourism". The Quality Programme of Swiss Tourism boosts quality development and assurance in touristic businesses.
It can be obtained by businesses that continually deal with questions of quality and do their best in their guests’ interest
The stated goal is to increase the quality awareness of the companies to promote cooperation between the various providers and to maintain the high level of service quality in Switzerland as a travel and holiday destination.
The quality label promotes awareness, quality and cooperation.
The quality label can improve the service – noticeable for guests, business and employees.