Aimed at the General Public (classic promotion) through presence at events and trade shows, advertising, direct marketing and large advertising campaigns (often in collaboration with Switzerland Tourism) of yearly duration or longer.
Aimed at Tour Operators and Travel Agents (‘Key Account Management’ - KAM) through maintaining and developing relationships with stakeholders in the field, the organisation of workshops and study trips, and presence at industry events (b2b).
Aimed at the Media (‘Key Media Management’ – KMM), by meeting the requests of journalists, organising press trips, producing and publicising both texts (articles, adverts, press communicates) and promotional audio-visual materials aiming at enhancing Ticino’s visibility in the national and international media.
Digital (‘E-marketing’) through the development and maintenance of the ticino.ch website and of the databases linked to it, the creation of online promotional campaigns (bannering, search engine marketing, mailing) and the management of Ticino Turismo’s profile on social media platforms.
Related to the ‘MICE’ field (Meetings, Incentives, Conventions, Events). In practice, the ATT organizes information workshops and study trips, takes part in trade shows, manages a themed mini-website and supports the organisation of MICE events